This story originally appeared on Out.The telehealth company MISTR is best known for increasing free access to crucial STI prevention medications like DoxyPEP and PrEP. But now, it’s unveiling a new frontier. Enter MISTR Magic, an erectile dysfunction medication catering to queer people, aimed at maximizing your confidence and pleasure.Erectile dysfunction has long been a taboo topic, and while some studies indicate 52 percent of people with penises report some level of ED, those who experience it often have to grapple with shame and societal pressure. MISTR founder and CEO Tristan Schukraft wants to change the conversation. The platform will now offer ED medications like sildenafil (the generic form of Viagra), tadalafil (the generic form of Cialis), and the compounded option MISTR Magic, all on a website catered to serving LGBTQ+ people. “We believe sexual health care should be stigma-free, sex-positive, and easy to access,” Schukraft says. “Whether it’s PrEP, HIV care, or a little extra confidence, MISTR lets you access it all discreetly online. If you can find a hookup on your phone, you should be able to find sexual health care there too.” View this post on Instagram A post shared by MISTR (@heymistr)Ahead, Schukraft talks about the ins and outs of MISTR’s new ED medications and how the company is tackling the stiff topic of stigma.Why did you want to begin offering ED medications?MISTR has always been about removing barriers to sexual health. We started with HIV prevention because that’s where the need was greatest. Then we expanded into DoxyPEP to help prevent bacterial STIs. But sexual health doesn’t begin and end with preventing HIV or STIs.Offering ED medication was a natural extension of the care we were already providing. We want MISTR to be the place people turn for their complete sexual health, not just one part of it.In the gay community, why do you believe there’s stigma around talking and treating erectile dysfunction?We’ve see