HelloFresh's cheeky Pride post about bottom-friendly recipes wins praise, angers conservatives

This story originally appeared on Out.Whether HelloFresh is "winning the internet" or being "sick and twisted" is a matter of perspective, but there's no denying the brand's official Instagram account is getting seen. Friday's original post addressed anal sex, without coming out and saying so. “We know eating isn’t always a top priority this month. We respect that. But for those of you who are … prepping … we have an extensive lineup of high-fiber recipes available. Happy Pride.”So far, that post has received 107,000 likes, more than 5,000 comments, and more than 2,000 reposts. The meal kit delivery company has 626,000 followers.One of them suggested in a comment that HelloFresh provide a discount code; the social media team running the company's official account was all too happy to oblige, noting "the comments cooked." "Use code BOTTOMSUP for a Pride Month discount 🌈 you ask we deliver. Literally.” See on Instagram Among those cheering on the sex-positive post is RuPaul's Drag Race favorite Plasma, who commented: “Girl it’s THEE month for eating.” Out gay actor Jason Caceres wrote, "This…is…allyship." A trans woman added, "“As a doll, I approve of this message." Denver podcaster and former TV host Tory Shulman, who is straight, wrote: "I’m obsessed with this whole campaign. Bravo to have the balls to stand up for the LGBTQ community!"And then there are those who say the post "disgusted" them, like anti-LGBTQ+ and dog-obsessed "Pawsitively Conservative" right-wing Instagram user Lacey Lynn, who at the start of Pride posted that "Our pride flag is Red, White, and Blue!" On Monday, she shared the original post, writing: "@hellofresh you have just disgusted millions of people. Congratulations!" See on Instagram And then there's out lesbian anti-transgender activist Ani O'Brien of New Zealand, who doesn't believe lesbian Muslims exist. She denounced the post as "regressive and distasteful," saying it reinforces a stereotype that gay men are